According to Zippia, 80% of marketers would give up social media rather than email. This statistic speaks volumes, and if you run a business, using email should be a crucial part of your strategy.
But to get the best results, you need to know the best email marketing KPIs to track. Otherwise, you could launch ineffective email advertising campaigns and leave money on the table.
That’s why we’ll examine five of the most critical aspects to consider when sending commercial emails. Read on to learn more.
Bounce Rate
Factors such as the recipient’s inbox being full, or their email address being invalid, can increase your email bounce rate.
Unfortunately, frequent rejections of your emails could cause Internet Service Providers (ISPs) to consider them spam. In this scenario, spam filters may send your emails to the recipient’s junk folder.
The good news is that you can improve your bounce rate. For example, you can do this by keeping your email lists up to date and providing first-rate content in each message.
Email Open Rate
Your recipients probably receive many emails each day, and you need to give them a compelling reason to open yours.
If people delete your messages without opening them, it could be because your email subject line isn’t interesting. In contrast, if the statistics show that your open rate is high, this could indicate that your emails are intriguing and provide value.
You can experiment by using strategies such as sending emails at various times of the day and changing the subject lines. When you find an email formula that works, you can move as many customers as possible to the next stage of your marketing funnel.
Email Conversion Rate
You’ll have set clear goals for your digital marketing strategy. These could include asking people to subscribe to your email list or click a link to visit your website. If a high percentage of people perform these actions, your advertising campaign will be more successful.
The key is to use a call to action that people find irresistible to increase your email conversion stats. This may take some trial and error, but once you find the right message, you’ll start to see amazing results.
Overall Email Marketing Campaign ROI
The ultimate goal is for your email marketing campaigns to generate significantly more revenue than they cost. One of the best ways to do this is to work with a top-quality mass emailing company that delivers terrific value for money.
If you’re ready to get exceptional email advertising results for your business, learn more about Salesforce mass emails.
Analyze These Email Marketing KPIs
By analyzing these critical email marketing KPIs, you can massively boost your ROI. Always try to keep your email bounce percentage low, and take steps to improve your open rates.
Recipients taking desired actions, such as clicking on links within your emails, is encouraging, and a strong ROI means your campaigns are worth repeating. Keep studying these key metrics to become an expert email marketer.
For more excellent business tips, check out our other great blog posts before you go.
