There is no niche in today’s world that does not require proper communication. The difference is only in the dimensions: some have to talk to a few partners, while others have tons of emails to send. It may be an outreach campaign to get more backlinks or inquiries to pay attention to your courses. It is about completing simple, still, routine tasks daily.
Thus, in one moment you may see that you need a marketing and email automation platform. The latter improves the effectiveness of campaigns and strengthens relationships. ActiveCampaign is the perfect representative in the field. But, in this article, we will look at the best ActiveCampaign alternatives in 2024.
Necessity for ActiveCampaign alternatives.
Marketing automation services, like ActiveCampaign (second the most popular platform in 2020, according to Statista), are inevitable for businesses. They enhance businesses with the necessary tools. There are a bunch of emails, SMS, and task automation. They simplify the process of sending, segmenting, and personalizing messages.
Here is the list of what one can get with convenience.
- Helping to maintain a close connection with the audience.
- Setting up a series of emails or messages to send at specific times or based on customer actions.
- Saving time and resources.
- Involving as many coworkers as you need, with their special access.
- Collecting analytics and A/B testing are included with these platforms.
- Allowing businesses to track campaign results and refine strategies based on data.
All those features together increase conversions and customer loyalty. They simplify workflows, onboarding, assigning tasks, and tracking results inside the team. All this results in revenue growth.
Best ActiveCampaign alternatives to check out
Looking for the first or the next SaaS service is not easy. Usually, people make decisions based on feedback or service popularity. While huge giants, like ActiveCampaign are trustworthy, there are still questions. Does it match my needs at a reasonable cost? What is exactly the price?
For those cases, here is a list of popular ActiveCampaign alternatives.
1. Selzy
Selzy offers an intuitive interface and optimal solutions for creating and launching emails. It is convenient for small and medium-sized businesses, and even beginners can try it out. It has automation capabilities, convenient campaign settings, and A/B testing. Also, it has tools for personalizing the emails, which broadens the audience.
Why is Selzy among ActiveCampaign alternatives?
The platform is expanding its user base with great functionality at a reasonable price. It is perfect for e-commerce, SEO, and SaaS tasks.
Customer Support:
Whether you need advanced help, the support team works 24/7. Also, the knowledge base with step-by-step instructions is there to resolve most queries.
Pricing:
Selzy allows up to 100 contracts for free. One can also reach out to 1500 potential clients without a payment, which is great for cold email deliverability. You can try the service and upgrade to the Lite version with 50K emails enabled. Also, personal consultation to find out your needs is also possible.
2. HubSpot
HubSpot includes a full set of marketing tools. It is perfect for automation, analytics, and segmentation. This results in allowing you to create personalized campaigns. Besides, it is capable of integrating marketing automation with CRM.
Why is HubSpot among ActiveCampaign alternatives?
It is on the list, due to its comprehensive set of tools. One can find not only email marketing, but also CRM, project management, and analytics. HubSpot offers training courses, allowing users to deepen their knowledge. Thus, keep on learning marketing, sales, and customer service.
Customer Support:
HubSpot support depends on the subscription type. Free users have access to an extensive knowledge base. It contains helpful articles and tutorials. However, the Starter plan and the above users get support via email, phone, and chat.
Pricing:
HubSpot offers several pricing plans for its marketing services. They are ranging from free to paid options. Users can choose an annual subscription to lower their overall costs. Also, get access to different features depending on the chosen plan.
3. MailerLite
This is a service, best known for its ease of use. Also, it can boast of affordable prices. MailerLite offers basic automation features, A/B testing, and reporting. It is a perfect choice for small businesses or beginners who want to create effective campaigns.
Why is MailerLite among ActiveCampaign alternatives?
The platform requires no technical knowledge. It allows users to create and automate email campaigns. The intuitive interface and simple configuration tools smooth the marketing process.
Customer Support:
The platform has a blog, knowledge base, video tutorials, and case studies to help users. The support team is available for users with a paid plan. The option is to talk via live chat 24/7, receiving prompt help.
Pricing:
MailerLite offers different pricing plans that should match different needs. They are built based on the number of subscribers. There is a beginning free plan that allows you to send 1,000 emails monthly and see the perspective. As the task requires attempts, the 1,000 subscribers may not be enough. It is always possible to upgrade depending on the business needs.
4. Moosend
Another alternative that provides comprehensive marketing automation solutions. It handles automated email chains and integration with CRM. Moosend offers the ability to fine-tune templates and a high level of personalization. It is suitable for businesses of all sizes. Among the advantages are flexible plans with payment for results.
Why is Moosend among ActiveCampaign alternatives?
Moosend is suitable for businesses looking for effective email marketing solutions. It suggests seasoned discounts, thus you may get a better holiday price. Also, they provide clients with all the features at a budget price.
Customer Support:
The service provides clients with broad learning materials and customer support.
Pricing:
Moosend has paid plans, yet they start at an affordable for a young business cost. Despite the price, they include additional features like automation, analytics, and technical support. For more information, visit the Moosend website.
5. GetResponse
This alternative includes tools for marketing automation, webinar management, and landing page creation. The interface is user-friendly and accessible, allowing you to launch campaigns quickly. GetResponse also offers a variety of email templates, as well as A/B testing capabilities to improve campaign results.
Why is GetResponse among ActiveCampaign alternatives?
This platform boasts of useful features that match the needs of both small and big businesses. Assign tasks, trek emails, and lead communication.
Customer Support:
You may enjoy its blog, learn with easy-to-follow guides, and communicate with the customer success team. Also, the live chat with an expert is open 24/7 in English. Yet, there are options for Polish as well. Everything is conducted to help your team achieve their goals and attract clients.
Pricing:
GetResponse offers free onboarding and data migration support for all paid plans. Additionally, the platform provides a minimum of 1,000 contacts. Get flexible workflow settings and a starter email marketing plan starting at $15.6 monthly after subscription.
6. ActiveTrail
It offers email marketing and SMS automation features. Thus, it becomes a flexible solution for communicating with customers. The service has an intuitive interface that simplifies the process of creating and configuring campaigns. ActiveTrail also provides analytical reports that help you evaluate the effectiveness of your marketing efforts.
Why is ActiveTrail among ActiveCampaign alternatives?
ActiveTrail is focused on ease of use. The simplicity encourages users to devote themselves to creativity and marketing funnels, instead of being stuck in the technical bottlenecks.
Customer Support:
Users can get help with any questions regarding the use of the platform, and its features. For more detailed information from support, visit the ActiveTrail website.
Pricing:
ActiveTrail offers several pricing plans, starting with a basic plan that allows you to send a limited number of emails, and advanced features for an additional fee. Paid plans include access to automation, analytics, and personalization tools, making them attractive to businesses with different needs.
Conclusion
All of these alternatives are still relevant in 2024. They adapt to new trends in automation and personalization. This turns them into great choices for marketing campaigns this year. This is especially true for HubSpot and ActiveTrail, which are constantly adding new features. Selzy and MailerLite are good budget options that remain competitive thanks to simplified automation and flexible settings. Good luck with picking your first or next platform!
