It is a known fact that we now live in a digital world and it is very important to have an online presence for yourself or your business. How a business portrays itself is a requisite factor to its success and with the emergence of social media, building a positive image and creating a personal brand is as important as ever.
As recorded by Adaptive Marketing, ninety-seven percent of users surf the internet to find a business and when you do not have an established, consistent, and active online presence, you lose out on prospective sales and staunch customers. If you want to grow your online presence, you must think out of the box and don’t settle for basic user engagement, let them see reasons why they should patronize you.
Below we discussed different strategies to use for growing your online presence.
Optimize Your Website For Mobile
This may sound cliche, but a mobile-friendly website is vital. Aside from social media, one of the first places that consumers will go to find more information about your company or business is your website. The number of smartphone users keeps increasing daily which means mobile searches are only going to rise. The team of developers from Envisage Digital says that your website is where you can show all that your brand represents through colors, text, video, fonts, and images. Asides from your website being visually attractive, mobile-friendliness is a ranking factor Google uses, and it is also vital for SEO.
Produce Content
The importance of creating valuable content can not be overemphasized. The more content you produce, the more you increase your visibility online. Having an online presence is mostly about showing up in search engines, on social media sites like YouTube.
Content creation is a great way to add personality to your brand. Creating content that’s valuable and engaging, should be at the top of your list. Find out which sites your customers are most active and start pondering the best content you can offer that suits those mediums. In all ways, your content should mirror your core values and add values to your consumers too, this way your brand grows and attracts more sales.
Engage Influence Marketers
The power of social media influencers lately is mind-blowing. To stay active and popular in your community, you must engage with the most popular figures in your niche. For example, if you sell clothes, shoes, bags, and all other items related to fashion, consider engaging fashion influencers on Instagram and Youtube.
Many online consumers rely on influencers for their unbiased reviews and promotion before buying a product. Influencer marketing will make your products or brand more popular. It will put the word out frequently about you, thus, increasing your popularity online.
Maximize User Experience
With the rate that technology is growing lately and everyone competing from all around the world, consumers have limitless choices. Because of this, there is minimal room to compromise when consumers can easily switch to another competitor. In a nutshell, if your website is always crawling to load, you can say goodbye to the user.
User experience (UX) is a great priority for different search engines, which is exactly why yours needs to come up too. Any delay in page loading can decrease customer satisfaction. A website needs to be simple to use and easily accessible for use to consumers. Be consistent throughout your entire website and immerse your page with unnecessary content.
Understand Your Customer
Looking at it critically, the soul of every business is the customers. You must know who your customer is, what they are looking for and how they are getting it. Make use of your customer data to further understand their journey and which parts are effectively being resolved by your site.
You must intervene at all pain points your customer may come across in their journey. In building your presence online, do not forget to also build a relationship with your customer.
Get Listed To Web Directories
Never underestimate the power of web directories. Key directory sites grant businesses to generate more web traffic and reach their target audiences more proficiently. These will assist you to rank at the top relevant to local searches. The clue to gaining success with web directories is choosing one that can add substantial value to your business.
Building a strong online presence is not a walk in the park. If this seems time demanding and complicated for you, you can always get the help of a company that majors in small business branding. We hope you follow the strategies above so you can maximize your online presence.
