As 2021 video marketing stats show, the industry of digital visual content only started its spectacular rise to the top of the world. Creating and uploading video content is not just about entertainment anymore. Nowadays, it is a part of a powerful marketing strategy because almost everyone prefers videos over written content.
It can be used for all kinds of things, including data-driven marketing and SEO strategy. Today we will introduce you to the hottest trends in video marketing in 2022 and explain what they will do for your company. But first, let’s take a look at the important cons of using video marketing in your business strategy.
The advantages of video marketing
Why is video marketing so great for your business? Is it worth making it a part of your content marketing strategy at all, or is it just a trend that will fade off at the end of the year? Let’s find out!
It gives higher conversion rates than other types of content
Since videos are everywhere, and most of us are just used to consuming information through this type of content, the simple placing of a video on your page can drastically change conversion rates.
For example, studies show that if you add a single promotional video to your email, it will triple the click-through rate! Well, that’s a very impressive achievement!
Search engines love video content
We know that there is nothing search engines love more than good content and SEO on your page. And in this content pool, videos (preferably optimized using SEO tools) are on the top of the ladder.
Google says about the advantages of videos on your page for years because it really works! Videos help to lengthen the time a person spends on your page, thus giving search engines the impression that you have incredibly interesting and useful content on your page.
It is also that hook that will help to spark curiosity in a visitor’s mind and make them browse more and dig deeper into your website. Which probably will lead to a purchase.
It is a great way to connect to your customers
Through the power of video editing, you can actually connect with your customers and explain why your products are something they need.
You can show all the failures and wins of your company to make it seem more humane and close to an average person. Videos evoke deep emotions and make people stick to you even if they really don’t want to do it.
It is much harder to say no to a video because watching a clip feels more like an intimate conversation between two people than just reading the text. That’s why videos are so powerful: they give your company a face and personality for people to know.
The main trends of video marketing in 2022
And now the part we all have been waiting for: 2022 trends in video marketing. In this part of the article, we will discuss the main trends that, in our opinion, will be the hottest things in the video marketing industry in 2022. Without further ado, let’s get to it!
User-generated content
Our first pick is user-generated marketing, and it is quite an interesting way to create videos. Basically, in this type of marketing, you don’t create videos yourself, you ask or let your customers create content for you.
All reviews, mentions in hauls, and how-tos created with your products are the exact types of user-generated content you are looking for.
You can influence the creation of these videos by giving bonuses and discounts in exchange for an honest review. Also, you can create a contest where people will need to create tutorials using your product. Just make everything to encourage your customers to create the videos, and you will get an abundance of them.
Influencer partnerships
This type of marketing is similar to user-generated content, but here to create an engaging corporate video or useful tutorial, you involve an influencer in exchange for some kind of compensation.
Influencers have loyal fan bases, and their honest opinions and promotion of your product will be very effective among these people. Despite the fact that some people still consider working with influencers a waste of money, believe us, video collaborations with bloggers, when they’re done right, are priceless.
Social media content
We are all about making companies closer to people nowadays, and social media is the perfect place to connect and speak to your audience. Use all the platforms you can participate in your social media strategy: YouTube, Facebook, Instagram, and TikTok to gain new followers and customers.
What’s really cool is that you don’t really need to make separate content for each one of these websites. Make one great video and adapt it to the requirements of different platforms. Use a video-to-MP4 converter to convert it into the right formats, then edit them in any video editor of your choice to fit the standards of every platform.
Just with one video, you will have a lot of exposure and attention on social media.
Animated videos
These types of videos need something more than just video editing software. Here you need an actual digital artist who will make an animated video.
If it fits your brand, use animated videos to explain your products’ origins, how to use them, or just show what your company offers. It is one of the most interesting ways to increase your brand’s awareness.
In animation, you can do absolutely everything you want, and if you can, you can realize the most creative and unique ideas here. These videos are on fire right now, so if you have a spare budget, put it into one of them and just look at how it helps grow your business.
Conclusion
In the 21st century, when technological progress and digitalization continue their implementation in all aspects of our lives, it was a question of time when it would reach the advertisement industry and marketing.
Video marketing is a relatively new but very exciting and promising type of marketing. Using it in your everyday marketing strategy is the most logical thing you can do because it really works, and people just love it!
